Welcome
FairRoots Premium Trust exists to uplift communities through sustainable investments and transformative impact initiatives.
Our Story
Born from the global Fairtrade movement, FairRoots Premium Trust exists to uplift, empower, and invest in the people at the heart of our community. Backed by Lutzville Vineyards commitment to Fairtrade principles, the Trust was established to create real, lasting impact.
Our Two-Pillar Strategy
The beneficiaries of the Lutzville FairRoots Premium Trust are the farmworkers employed on the Fairtrade accredited farms, as well as the employees of the Fairtrade accredited Lutzville Vineyards.
The FairRoots Premium Trust operates on a strategic two-pillar model to ensure meaningful community upliftment and longterm financial sustainability.
Generate profits to ensure continuous funding to support Impact Projects, ensuring financial resilience and ongoing growth.
Directly improve the quality of life for individuals and communities through social and developmental initiatives. These projects do not generate profits.
These two pillars are interdependent and work in tandem, each strengthening the other to transform lives, empower communities, and secure a sustainable future.
Sustainable Projects
Investing today for a sustainable tomorrow.
Impact Projects
Transform lives and uplift communities.
Get Involved
Ever since the start of this venture, Fairtrade has greatly impacted the lives of our farmers, workers and their families. As the various projects became apparent, ‘hope’ manifested a strong feeling of ownership and responsibility within our workforce.
Our beneficiaries envision themselves as the roots, acting as a solid foundation for their children to flourish and thrive.
